Yahoo HK Survey Reveals Palmier Preferences: Imperial Patisserie Emerges as No1 favourite with Local Craftsmanship and Classic Taste
（HK，22nd Dec,2025）– A recent Yahoo survey titled “Hong Kong People’s Favorite Palmier Survey” has released its results, attracting 10,700 Hong Kong citizens to participate. The findings indicate that when choosing Palmiers, “locals” place the highest importance on brand reputation and local identity, while the classic crispy texture and Palmier original flavor remain the dominant preferences. Among the various brands, Imperial Patisserie stood out with a significant lead, being selected as the most favourite Palmier brand in the eyes of Hong Kong people.
Emphasis on Reputation and Local Brands
The survey revealed that nearly 80% of respondents prioritize “good brand reputation” (40.0%) and “Hong Kong local brand” (38.3%) when purchasing Palmiers, reflecting that consumers not only seek delicious taste but also value brand credibility and local sentiment. Imperial Patisserie’s commitment to “100% Made in Hong Kong,” along with its focus on ingredient quality and traditional craftsmanship, aligns perfectly with consumers’ core expectations for a trustworthy local brand.
Preference for Classic Crispy Texture
In terms of texture, over half (55.1%) of respondents consider “crispy texture” the most important factor, followed by “rich buttery flavor” (18.7%) and “balanced sweetness” (13.9%). Imperial Patisserie’s classic crispy texture and rich buttery aroma successfully cater to Hong Kong people’s preference for traditional taste.
Regarding flavor preferences, “original/buttery flavor” leads significantly with 56.7%. While staying true to the classic original flavor, Imperial Patisserie also offers a variety of options to meet diverse customer needs, demonstrating the brand’s dedication to heritage and quality.
Imperial Patisserie Fully Meets the No.1 Palmier Standard, Becoming Hong Kong’s No.1 Favorite
When asked about “the No. 1 Palmier that best represents Hong Kong,” more than one-third of respondents believe it must meet multiple criteria, including “100% Made in Hong Kong,” “use of natural ingredients,” “developed by renowned chefs,” and “diverse flavor options.” Imperial Patisserie fully complies with these high standards, earning recognition from the majority of respondents and establishing itself as a representative local souvenir brand.
Overall, the survey highlights Hong Kong consumers’ preference for Palmier brands with reliable reputations, local manufacturing, and a commitment to classic craftsmanship. Imperial Patisserie, with its Hong Kong roots and dedication to quality and tradition, has successfully gained widespread market support, becoming the leading choice for Palmiers among locals.
About Imperial Patisserie
Imperial Patisserie was founded in Hong Kong in 2018, adhering to the concept of inheriting traditional pastries while boldly innovating and evolving. Combining craftsmanship with modern technology, with a focus on producing high-quality pastries in its own factory in Hong Kong. Our Michelin-starred Master Chef Team, including Master Chef Yip Wing Wah, the founder of The Peninsula Hotel’s custard mooncakes, and Master Chef Lai Wing Koon, a Michelin 2-starred chef and the only inheritor of Chef Yip Wing Wah. They meticulously handpicked quality ingredients, to bringing out the natural tastes and create a wide range of products including Mooncake series, Palmiers series, and the Hong Kong Story souvenir series representing Hong Kong’s unique characteristics, establishing a Hong Kong souvenir brand that locals can be proud of.
Ming Artisan has strategically expanded its presence across key markets, including Shanghai, Macau, and Singapore. Currently, Ming Artisan has opened 6 self-operated shops nationwide, located in the major cities of Shanghai, Guangzhou and Ningbo. Among them, Shanghai has 4 shops, Guangzhou and Ningbo has 1 respectively. With a strategic vision for global expansion, Ming Artisan is poised to bring its unique offerings to international markets, advancing its mission of “Gifted to the World”.
Press Release
Yahoo HK Survey Reveals Palmier Preferences: Imperial Patisserie Emerges as No1 favourite with Local Craftsmanship and Classic Taste
Yahoo HK Survey Reveals Palmier Preferences: Imperial Patisserie Emerges as No1 favourite with Local Craftsmanship and Classic Taste
（HK，22nd Dec,2025）– A recent Yahoo survey titled “Hong Kong People’s Favorite Palmier Survey” has released its results, attracting 10,700 Hong Kong citizens to participate. The findings indicate that when choosing Palmiers, “locals” place the highest importance on brand reputation and local identity, while the classic crispy texture and Palmier original flavor remain the dominant preferences. Among the various brands, Imperial Patisserie stood out with a significant lead, being selected as the most favourite Palmier brand in the eyes of Hong Kong people.
Emphasis on Reputation and Local Brands
The survey revealed that nearly 80% of respondents prioritize “good brand reputation” (40.0%) and “Hong Kong local brand” (38.3%) when purchasing Palmiers, reflecting that consumers not only seek delicious taste but also value brand credibility and local sentiment. Imperial Patisserie’s commitment to “100% Made in Hong Kong,” along with its focus on ingredient quality and traditional craftsmanship, aligns perfectly with consumers’ core expectations for a trustworthy local brand.
Preference for Classic Crispy Texture
In terms of texture, over half (55.1%) of respondents consider “crispy texture” the most important factor, followed by “rich buttery flavor” (18.7%) and “balanced sweetness” (13.9%). Imperial Patisserie’s classic crispy texture and rich buttery aroma successfully cater to Hong Kong people’s preference for traditional taste.
Regarding flavor preferences, “original/buttery flavor” leads significantly with 56.7%. While staying true to the classic original flavor, Imperial Patisserie also offers a variety of options to meet diverse customer needs, demonstrating the brand’s dedication to heritage and quality.
Imperial Patisserie Fully Meets the No.1 Palmier Standard, Becoming Hong Kong’s No.1 Favorite
When asked about “the No. 1 Palmier that best represents Hong Kong,” more than one-third of respondents believe it must meet multiple criteria, including “100% Made in Hong Kong,” “use of natural ingredients,” “developed by renowned chefs,” and “diverse flavor options.” Imperial Patisserie fully complies with these high standards, earning recognition from the majority of respondents and establishing itself as a representative local souvenir brand.
Overall, the survey highlights Hong Kong consumers’ preference for Palmier brands with reliable reputations, local manufacturing, and a commitment to classic craftsmanship. Imperial Patisserie, with its Hong Kong roots and dedication to quality and tradition, has successfully gained widespread market support, becoming the leading choice for Palmiers among locals.
About Imperial Patisserie
Imperial Patisserie was founded in Hong Kong in 2018, adhering to the concept of inheriting traditional pastries while boldly innovating and evolving. Combining craftsmanship with modern technology, with a focus on producing high-quality pastries in its own factory in Hong Kong. Our Michelin-starred Master Chef Team, including Master Chef Yip Wing Wah, the founder of The Peninsula Hotel’s custard mooncakes, and Master Chef Lai Wing Koon, a Michelin 2-starred chef and the only inheritor of Chef Yip Wing Wah. They meticulously handpicked quality ingredients, to bringing out the natural tastes and create a wide range of products including Mooncake series, Palmiers series, and the Hong Kong Story souvenir series representing Hong Kong’s unique characteristics, establishing a Hong Kong souvenir brand that locals can be proud of.
Ming Artisan has strategically expanded its presence across key markets, including Shanghai, Macau, and Singapore. Currently, Ming Artisan has opened 6 self-operated shops nationwide, located in the major cities of Shanghai, Guangzhou and Ningbo. Among them, Shanghai has 4 shops, Guangzhou and Ningbo has 1 respectively. With a strategic vision for global expansion, Ming Artisan is poised to bring its unique offerings to international markets, advancing its mission of “Gifted to the World”.
Official Website：https://www.ipastry.com.hk/
Shop information：https://www.ipastry.com.hk/ourshop/
Online shop：https://shop.ipastry.com.hk/
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Instagram @ipastry.hk
For product reviews or interviews, please contact:
Coco Chan – Marketing Manager
Tel：(852) 2216 0521
Email：cocochan@ieh.com.hk