【Imperial Patisserie Mooncakes 2025】Hong Kong’s First Low-Sugar Lava Mooncakes Redefine the Golden Balance of Health and Deliciousness
(Hong Kong, August 15, 2025) — As the Mid-Autumn Festival approaches, Hong Kong’s premier mooncake brand, Imperial Patisserie, once again disrupts tradition with innovative technology, proudly launching Hong Kong’s first Low-Sugar Lava Mooncake Series. After over three years of research and development by Imperial Patisserie’s master chef team, using natural maltitol to replace traditional sugar, the sugar content of these mooncakes is strictly controlled to under 5%. Among them, a single low-sugar lava mooncake contains as little as 1.1g of sugar, equivalent to about 1/5th of a teaspoon, significantly lower than the Hong Kong Centre for Food Safety’s definition for “low-sugar” food (≤5g/100g), while perfectly retaining the signature “lava flowing at room temperature” appeal. This is a groundbreaking offering for health-conscious consumers!
This year, Imperial Patisserie has meticulously designed various mooncake assortments, covering classic lava, healthy low-sugar, innovative flavors, and traditional choices. Ranging from entry-level to premium-grade, there is something for every budget, catering to different customer taste preferences and gifting needs, sincerely offering a Mid-Autumn feast that combines luxury and health.
Technical Breakthrough: Low-Sugar ≠ Compromised Flavor, A Lightly Sweet Taste Aligns with Hong Kongers’ ‘Highest Compliment’ for Desserts
“Not too sweet” is regarded as the highest praise for desserts among Hong Kongers. Understanding consumers’ concerns about bland flavors in low-sugar foods, Imperial Patisserie’s master chef team has cracked the industry challenge with proprietary recipes and baking techniques, creating a novel “lightly sweet” taste through unique technology and new formulations.
Key Point 1: Natural Maltitol: Extracted from natural plants, its sweetness is close to sucrose but with significantly reduced calories, avoiding sharp blood sugar spikes.
Key Point 2: Golden Ratio Reformulation: Precisely adjusting the fat ratio of the custard filling and combining it with a specially crafted low-sugar pastry skin, fully preserving the classic buttery aroma and smooth, dense texture.
Key Point 3: Upgraded Lava Technique: Even with drastically reduced sugar, through temperature control and filling structure innovation, the translucent lava is still revealed the moment the mooncake is cut open, changing expectations for healthy mooncakes!
Low Sugar Series – Low Sugar Amber Lava Mooncake Trio 2025 (Early Bird Price: HK$418 / Original Price: HK$468)
Contains 3 pieces each of Low-Sugar Lava Custard Mooncake, Low-Sugar Lava Green Tea Mooncake, and Low-Sugar Oolong Tea Mooncake.
The “Low-Sugar Lava Custard Mooncake” achieves a significant reduction in sugar level while cleverly maintaining an excellent sweetness!
The “Low-Sugar Lava Green Tea Mooncake” masterfully blends innovative low-sugar technology with traditional tea-making artistry, with a subtle, elegant green tea fragrance.
The “Low-Sugar Lava Oolong Tea Mooncake” offers an exquisite collision of robust tea aroma and a dense flowing center, with the rich scent of oolong tea overflowing.
Low-Sugar Series – Low Sugar White Lotus Seed Paste Mooncakes with Two Yolks 2025 (Early Bird Price: HK$338 / Original Price: HK$368)
The Low-Sugar Series uses natural maltitol, significantly reducing sugar content and keeping it under 5%, making it healthier to eat. The Low Sugar White Lotus Seed Paste Mooncakes with Two Yolks is made with meticulously selected Hunan “Cunsan” lotus seeds and golden, plump salted egg yolks, sure to leave you craving more.
Low-Sugar Series – Low-Sugar Custard Mooncake 2025 (Early Bird Price: HK$238 / Original Price: HK$248)
The golden, oily pastry skin gleams enticingly, while the custard filling remains as dense and smooth as silk. The rich dairy aroma and the savory depth of the salted egg yolk are perfectly preserved, creating a wonderful balance of mild sweetness and savory umami under the low-sugar formula. Each bite is delicate, silky, and endlessly satisfying, making it the ideal choice for those seeking both health and flavor.
2025 Limited New Products: Award-Winning Recipes Evolved, Luxurious Ingredients Create a Feast for the Senses
▲ Fancy Series – Tangerine Assorted Lava Mooncakes(Early Bird Price: HK$348 / Original Price: HK$368)
Tangerine Lava Mooncakes: Fresh Tangerine puree is blended into the award-winning custard, with a slight tartness balancing the sweetness, creating distinct layers that awaken the palate.
▲ (Left) Supreme Series—Imperial Supreme Gift Box 2025 (Early Bird Price: HK$1,388 / Original Price: HK$1,488；(Right) Noble Supreme Gift Box 2025 (Early Bird Price: HK$868 / Original Price: HK$888)
Prestigious Bird’s Nest Custard Mooncake: Meticulously selected top-grade, thick Indonesian bird’s nest, soaked for 48 hours and hand-shredded, then incorporated into the smooth custard filling, offering a taste of luxury in every bite. The mooncake surface is stamped with a regal crown emblem, perfect for both gifting and collection.
Iranian Pistachio Filling: Selected plump pistachios from the Iranian highlands, low-temperature baked to preserve the skin, ground and incorporated into a dense filling, offering bite-sized nut pieces with a rich, robust nutty aroma, captivating the entire city!
Dual Quality Assurance: Global Gold Award Honor × Halal Peace of Mind Choice
Imperial Patisserie consistently manufactures products to international top standards, having won the “Monde Selection Grand Gold Award” for 7 consecutive years: the only Hong Kong mooncake brand to receive this honor globally, certifying world-class flavor and craftsmanship.
Full series certified Halal (Halal Certification): Strictly adhering to Halal food standards, meeting diverse dietary needs, making gifts even more considerate.
Master Yip Wing Wah, the creator of Imperial Patisserie’s custard mooncakes, stated: “This year, we have pushed the taste boundaries of low-sugar mooncakes and also used top-tier ingredients like Iranian pistachios to craft limited new products. Every bite carries respect for traditional pastry craftsmanship and is the fulfillment of our commitment to consumer health. Seeing everyone eat healthily and happily is my greatest joy!“
Early Bird Offers: Buy 4 Get 1 Free
From now until October 6, 2025, Imperial Patisserie launches its annual strongest 3 major mooncake promotions:
Promotion 1: Mooncake of the Month Discount Price*
Enjoy the Mooncake of the Month discount price at all Imperial Patisserie physical stores or the online store. Visit a store or log in to the online store now to check prices.
Promotion 2: In-Store Exclusive: Buy 4 Get 1 Free on All Regular Products
In addition to the in-store Mooncake of the Month discount price, all regular products including Michelin-rated Palmiers, new low-sugar cookies, and Honeycomb Eggrolls, along with mooncake vouchers, enjoy Buy 4 Get 1 Free. The free item is the lowest-priced one.
Promotion 3: Online Store Exclusive: Buy 4 Get 1 Free on Mooncake Products
In addition to the online store’s Mooncake of the Month discount price, when purchasing any 4 mooncake products from the Imperial Patisserie online store, receive one complimentary box of the “Heritage Series – Selected Mid-Autumn Gift Box” (24 pieces) (Value: HK$398).
*All early bird prices are subject to the final announcement by Imperial Patisserie physical and online stores.
Imperial Patisserie was established in Hong Kong in 2018, upholding the philosophy of inheriting traditional pastry arts while daring to innovate and change. It combines master craftsmanship with modern technology and operates its own production facility to create high-quality pastry products. The brand brings together a group of master pastry chefs, including Master Yip Wing Wah, the original creator of the former Peninsula Hotel’s custard mooncakes, and his sole protégé, Michelin-starred pastry master Lai Wing Koon. By refining recipes and selecting premium ingredients, Imperial Patisserie produces its renowned mooncakes, exquisite Michelin palmiers, and the “Hong Kong Story” souvenir series representing Hong Kong’s character, building a Hong Kong souvenir brand that makes Hong Kong people proud.
Press Release
【Imperial Patisserie Mooncakes 2025】Hong Kong’s First Low-Sugar Lava Mooncakes Redefine the Golden Balance of Health and Deliciousness
【Imperial Patisserie Mooncakes 2025】Hong Kong’s First Low-Sugar Lava Mooncakes Redefine the Golden Balance of Health and Deliciousness
(Hong Kong, August 15, 2025) — As the Mid-Autumn Festival approaches, Hong Kong’s premier mooncake brand, Imperial Patisserie, once again disrupts tradition with innovative technology, proudly launching Hong Kong’s first Low-Sugar Lava Mooncake Series. After over three years of research and development by Imperial Patisserie’s master chef team, using natural maltitol to replace traditional sugar, the sugar content of these mooncakes is strictly controlled to under 5%. Among them, a single low-sugar lava mooncake contains as little as 1.1g of sugar, equivalent to about 1/5th of a teaspoon, significantly lower than the Hong Kong Centre for Food Safety’s definition for “low-sugar” food (≤5g/100g), while perfectly retaining the signature “lava flowing at room temperature” appeal. This is a groundbreaking offering for health-conscious consumers!
This year, Imperial Patisserie has meticulously designed various mooncake assortments, covering classic lava, healthy low-sugar, innovative flavors, and traditional choices. Ranging from entry-level to premium-grade, there is something for every budget, catering to different customer taste preferences and gifting needs, sincerely offering a Mid-Autumn feast that combines luxury and health.
Technical Breakthrough: Low-Sugar ≠ Compromised Flavor, A Lightly Sweet Taste Aligns with Hong Kongers’ ‘Highest Compliment’ for Desserts
“Not too sweet” is regarded as the highest praise for desserts among Hong Kongers. Understanding consumers’ concerns about bland flavors in low-sugar foods, Imperial Patisserie’s master chef team has cracked the industry challenge with proprietary recipes and baking techniques, creating a novel “lightly sweet” taste through unique technology and new formulations.
Key Point 1: Natural Maltitol: Extracted from natural plants, its sweetness is close to sucrose but with significantly reduced calories, avoiding sharp blood sugar spikes.
Key Point 2: Golden Ratio Reformulation: Precisely adjusting the fat ratio of the custard filling and combining it with a specially crafted low-sugar pastry skin, fully preserving the classic buttery aroma and smooth, dense texture.
Key Point 3: Upgraded Lava Technique: Even with drastically reduced sugar, through temperature control and filling structure innovation, the translucent lava is still revealed the moment the mooncake is cut open, changing expectations for healthy mooncakes!
Low Sugar Series – Low Sugar Amber Lava Mooncake Trio 2025 (Early Bird Price: HK$418 / Original Price: HK$468)
Contains 3 pieces each of Low-Sugar Lava Custard Mooncake, Low-Sugar Lava Green Tea Mooncake, and Low-Sugar Oolong Tea Mooncake.
The “Low-Sugar Lava Custard Mooncake” achieves a significant reduction in sugar level while cleverly maintaining an excellent sweetness!
The “Low-Sugar Lava Green Tea Mooncake” masterfully blends innovative low-sugar technology with traditional tea-making artistry, with a subtle, elegant green tea fragrance.
The “Low-Sugar Lava Oolong Tea Mooncake” offers an exquisite collision of robust tea aroma and a dense flowing center, with the rich scent of oolong tea overflowing.
Low-Sugar Series – Low Sugar White Lotus Seed Paste Mooncakes with Two Yolks 2025 (Early Bird Price: HK$338 / Original Price: HK$368)
The Low-Sugar Series uses natural maltitol, significantly reducing sugar content and keeping it under 5%, making it healthier to eat. The Low Sugar White Lotus Seed Paste Mooncakes with Two Yolks is made with meticulously selected Hunan “Cunsan” lotus seeds and golden, plump salted egg yolks, sure to leave you craving more.
Low-Sugar Series – Low-Sugar Custard Mooncake 2025 (Early Bird Price: HK$238 / Original Price: HK$248)
The golden, oily pastry skin gleams enticingly, while the custard filling remains as dense and smooth as silk. The rich dairy aroma and the savory depth of the salted egg yolk are perfectly preserved, creating a wonderful balance of mild sweetness and savory umami under the low-sugar formula. Each bite is delicate, silky, and endlessly satisfying, making it the ideal choice for those seeking both health and flavor.
2025 Limited New Products: Award-Winning Recipes Evolved, Luxurious Ingredients Create a Feast for the Senses
▲ Fancy Series – Tangerine Assorted Lava Mooncakes(Early Bird Price: HK$348 / Original Price: HK$368)
Tangerine Lava Mooncakes: Fresh Tangerine puree is blended into the award-winning custard, with a slight tartness balancing the sweetness, creating distinct layers that awaken the palate.
▲ (Left) Supreme Series—Imperial Supreme Gift Box 2025 (Early Bird Price: HK$1,388 / Original Price: HK$1,488；(Right) Noble Supreme Gift Box 2025 (Early Bird Price: HK$868 / Original Price: HK$888)
Prestigious Bird’s Nest Custard Mooncake: Meticulously selected top-grade, thick Indonesian bird’s nest, soaked for 48 hours and hand-shredded, then incorporated into the smooth custard filling, offering a taste of luxury in every bite. The mooncake surface is stamped with a regal crown emblem, perfect for both gifting and collection.
▲ Bird’s Nest Custard Mooncake
▲Classic Series—Mini Pistachio Mooncakes (Early Bird Price: HK$398 / Original Price: HK$448. Limited Quantity.)
Iranian Pistachio Filling: Selected plump pistachios from the Iranian highlands, low-temperature baked to preserve the skin, ground and incorporated into a dense filling, offering bite-sized nut pieces with a rich, robust nutty aroma, captivating the entire city!
Dual Quality Assurance: Global Gold Award Honor × Halal Peace of Mind Choice
Imperial Patisserie consistently manufactures products to international top standards, having won the “Monde Selection Grand Gold Award” for 7 consecutive years: the only Hong Kong mooncake brand to receive this honor globally, certifying world-class flavor and craftsmanship.
Full series certified Halal (Halal Certification): Strictly adhering to Halal food standards, meeting diverse dietary needs, making gifts even more considerate.
Master Yip Wing Wah, the creator of Imperial Patisserie’s custard mooncakes, stated: “This year, we have pushed the taste boundaries of low-sugar mooncakes and also used top-tier ingredients like Iranian pistachios to craft limited new products. Every bite carries respect for traditional pastry craftsmanship and is the fulfillment of our commitment to consumer health. Seeing everyone eat healthily and happily is my greatest joy!“
Early Bird Offers: Buy 4 Get 1 Free
From now until October 6, 2025, Imperial Patisserie launches its annual strongest 3 major mooncake promotions:
Promotion 1: Mooncake of the Month Discount Price*
Enjoy the Mooncake of the Month discount price at all Imperial Patisserie physical stores or the online store. Visit a store or log in to the online store now to check prices.
Promotion 2: In-Store Exclusive: Buy 4 Get 1 Free on All Regular Products
In addition to the in-store Mooncake of the Month discount price, all regular products including Michelin-rated Palmiers, new low-sugar cookies, and Honeycomb Eggrolls, along with mooncake vouchers, enjoy Buy 4 Get 1 Free. The free item is the lowest-priced one.
Promotion 3: Online Store Exclusive: Buy 4 Get 1 Free on Mooncake Products
In addition to the online store’s Mooncake of the Month discount price, when purchasing any 4 mooncake products from the Imperial Patisserie online store, receive one complimentary box of the “Heritage Series – Selected Mid-Autumn Gift Box” (24 pieces) (Value: HK$398).
*All early bird prices are subject to the final announcement by Imperial Patisserie physical and online stores.
For more Imperial Patisserie mooncake products, visit the online store now: https://shop.ipastry.com.hk
About Imperial Patisserie
Imperial Patisserie was established in Hong Kong in 2018, upholding the philosophy of inheriting traditional pastry arts while daring to innovate and change. It combines master craftsmanship with modern technology and operates its own production facility to create high-quality pastry products. The brand brings together a group of master pastry chefs, including Master Yip Wing Wah, the original creator of the former Peninsula Hotel’s custard mooncakes, and his sole protégé, Michelin-starred pastry master Lai Wing Koon. By refining recipes and selecting premium ingredients, Imperial Patisserie produces its renowned mooncakes, exquisite Michelin palmiers, and the “Hong Kong Story” souvenir series representing Hong Kong’s character, building a Hong Kong souvenir brand that makes Hong Kong people proud.
Official Website: https://www.ipastry.com.hk/
Store Information: https://www.ipastry.com.hk/ourshop/
Online Store: https://shop.ipastry.com.hk/
Facebook @iPastry.HK
Instagram @ipastry.hk
For product reviews or interviews, please contact:
Coco Chan – Marketing Manager
Tel：(852) 2216 0521
Email：cocochan@ieh.com.hk